LET US GET TO KNOW EACH OTHER.

Let our audience — your community — get to know you.

The first 90 days are about building a relationship, introducing the Serenity Med Spa story, and introducing them to the people behind the business to the communities you serve.

This Scope of Work has been developed specifically for Serenity White and Serenity Med Spa as a first step toward establishing a professional relationship between Serenity Med Spa and Armando Nino / GLC Media.

The intention is to begin with a 90-day introduction period — an opportunity for us to learn your business, understand your vision, experience your brand, and determine how our combined efforts can create meaningful growth.

This proposal is intentionally designed with flexibility. We recognize that Serenity Med Spa is your business, your creative expression, and your vision for the future. Our role is to bring the experience, resources, media reach, creativity, community relationships, and marketing knowledge of GLC Media to that vision — not to put your business into a predetermined box.

As we move forward, the scope can develop alongside the business, including consideration for additional locations, expansion, growth strategies, or future franchising opportunities.

The first objective is straightforward:

Build trust. Build recognition. Build a working relationship.

Many businesses come to us with the goal of becoming better recognized in their community. Sometimes the goal is simply:

“I want to become a household name.”

Our response is: How soon would you like to get there?

We have developed hundreds of ways to help businesses become recognized, remembered, and connected within their communities. We also understand that the faster a business wants to move, the greater the investment of time, creativity, resources, and marketing effort can become.

For these first 90 days, our focus is to establish the relationship, introduce Serenity Med Spa to our audience, and most importantly:

Let our audience — your community — get to know you.

This proposal is presented for the exclusive and intended use of Serenity White and Serenity Med Spa for consideration of a potential professional relationship. It represents proposed possibilities and a recommended starting scope and does not obligate either party to enter into a final agreement.

Our approach goes beyond simply creating posts.

1. CONTENT & STORYTELLING

Photography • Videography • Creative Content

We will work to capture the people, services, atmosphere, personality, and story behind Serenity Med Spa.

Professional photography and videography will provide an ongoing library of original content that can be used across social media, advertising, Google, websites, promotions, and future marketing opportunities.

2. DIGITAL PRESENCE

Facebook • Instagram • Google

GLC Media will provide professional support and management across the three primary digital channels to establish a consistent and recognizable presence.

This includes content planning, publishing, engagement, audience development, profile management, and identifying opportunities to turn attention into meaningful customer interaction.

3. PAID ADVERTISING

Strategic Campaigns • Paid Pushes • Testing & Refinement

Where appropriate, we will develop and manage paid campaigns designed around specific goals.

Rather than simply “boosting a post,” campaigns can be structured, tested, measured, and refined based on the audience, message, offer, timing, and results.

The goal is to learn what resonates with the Serenity Med Spa audience and use that information to make future marketing more intentional.

4. THE FOURTH CHANNEL — COMMUNITY

There is another part of our approach that does not fit neatly inside a social-media platform.

Community involvement.

We believe recognition is built by being present where your customers, neighbors, businesses, organizations, events, and community leaders are already gathering.

That means looking beyond the screen — creating opportunities for Serenity Med Spa to be seen, known, and connected within the communities it serves.

Networking, local events, relationships, community engagement, traditional media opportunities, and creative promotional ideas may all become part of that effort.

THE OBJECTIVE

The first 90 days are not about promising that every idea will work.

They are about working together, testing ideas, learning the audience, building recognition, and discovering where Serenity Med Spa has the greatest opportunity to grow.

From there, we can determine what the next stage should look like.

PROPOSED SCOPE OF SERVICES

90-DAY INTRODUCTORY MARKETING & MEDIA PROGRAM

The following services represent the recommended starting scope for the initial 90-day relationship between Serenity Med Spa and GLC Media Group. Services may be adjusted, expanded, or refined by mutual agreement as the relationship develops and business objectives become clearer.

01 — CONTENT CREATION

  • Professional photography for business, services, staff, location and promotional needs
  • Professional videography and short-form video content
  • Creative development for social media and promotional campaigns
  • Creation of an ongoing library of original visual assets
  • Content planning based on promotions, events, seasonal opportunities and business priorities

02 — SOCIAL MEDIA MANAGEMENT

Initial platforms:

  • Facebook
  • Instagram

Services may include:

  • Content scheduling sharing and publishing
  • Creative post development when needed
  • Caption and copywriting
  • Hashtag and local-interest strategy
  • Audience engagement and response support
  • Page/profile optimization
  • Monitoring of engagement and audience response
  • Identification of opportunities for additional reach

03 — GOOGLE BUSINESS PRESENCE

  • Professional management and support of the Google Business Profile
  • Business information and profile optimization
  • Photo and media updates
  • Post and promotional opportunities
  • Review visibility and reputation-support strategies
  • Monitoring of customer engagement and available performance information

04 — PAID ADVERTISING

  • Development of paid advertising campaigns
  • Audience and geographic targeting
  • Campaign creative and ad development
  • Budget and campaign recommendations
  • Paid social promotion / strategic post pushes
  • Campaign monitoring
  • Performance review and adjustment
  • Testing of creative, messaging and audience segments when appropriate

Advertising media agreed strategic spend is separate from GLC Media’s professional service fees unless otherwise specified in the final agreement.

05 — COMMUNITY & TRADITIONAL MARKETING

GLC Media will identify opportunities outside the primary digital platforms that may contribute to local recognition and business development.

This may include:

  • Local networking opportunities
  • Community events and participation
  • Cross-promotional opportunities
  • Local media exposure
  • Event coverage
  • Traditional promotional methods
  • Strategic introductions and relationship development
  • Additional promotional opportunities identified during the 90-day period

06 — STRATEGIC SUPPORT

Throughout the introductory period, GLC Media will provide ongoing professional consultation regarding marketing direction, content opportunities, promotions, audience development and brand recognition.

The scope is intended to remain flexible enough to respond to opportunities as they arise, while maintaining the core services outlined above.

90-DAY PURPOSE

The initial 90 days are intended to establish a working rhythm between Serenity White / Serenity Med Spa and Armando Nino / GLC Media, while creating measurable marketing activity and learning what approaches produce the strongest response.

At the conclusion of the introductory period, the parties may review results, priorities and future growth objectives and determine whether to continue, modify, expand or restructure the relationship.

This Scope of Services is a proposal for consideration and is not a final contract until accepted and executed by both parties.

ONBOARDING & IMPLEMENTATION

ESTABLISHING THE WORKING RELATIONSHIP

We recommend October 1, 2026 as the target start date. Beginning October 1 provides an opportunity to establish the relationship, complete onboarding, build the initial content and campaign structure, and enter the holiday season with an active marketing program already underway.

The initial 90-day period would therefore provide a natural runway through October, November and December, followed by a review of the relationship and recommended next steps.

01 — ACCOUNT & ACCESS ONBOARDING

To begin services, Serenity Med Spa will provide or establish the appropriate administrative access needed for GLC Media to perform the agreed services.

This may include:

  • Facebook Business/Page administrative access
  • Instagram professional account access
  • Meta Business Suite / Business Manager access
  • Google Business Profile manager access
  • Website or other digital-property access when required
  • Existing advertising account access, when applicable
  • Brand assets, logos, existing photography and other approved materials

GLC Media will provide instructions for establishing the appropriate permissions and will work with Serenity Med Spa to make the onboarding process as simple as possible.

Where possible, account ownership should remain with Serenity Med Spa, with GLC Media receiving the appropriate level of professional access required to perform the services.

02 — BILLING & PAYMENT

The recommended start date is October 1, 2026.

The professional relationship and service cycle will begin upon:

A. Payment of the first monthly service cycle, or
B. Payment of the agreed 90-day service period in advance.

The selected payment arrangement will be documented in the final Action Agreement.

Unless otherwise agreed, invoices are payable according to the payment terms established in the executed agreement.

Advertising media spend is separate from professional service fees and will be identified and approved independently when paid campaigns are recommended.

03 — THIRD-PARTY PRODUCTION & SPECIALTY SERVICES

GLC Media may occasionally recommend or coordinate with trusted third-party professionals when a project requires a specialty service, additional production capacity, or a creative approach outside the immediate GLC Media production scope.

Examples may include:

  • Just4Clicks Photography
  • Purple Gorilla Productions
  • Specialized video or production teams
  • Additional photography, design or production resources
  • Meta advertising resources or specialized campaign services

These relationships are intended to expand the available resources for Serenity Med Spa, not complicate the process.

When a third-party provider is recommended, the scope, cost and responsibility for that service will be communicated before the service is authorized. Third-party charges are separate from GLC Media’s professional service fees unless specifically included in writing.

04 — THE HOLIDAY OPPORTUNITY

Starting October 1 gives us an opportunity to use the first 90 days strategically.

October: Build the foundation, capture content, establish the digital presence and begin audience introduction.

November: Build momentum around seasonal messaging, services, promotions and community engagement.

December: Leverage the holiday season, gifting opportunities, year-end activity and the audience we’ve developed during the first two months.

The objective is not simply to “run ads for 90 days.”

It is to use those 90 days to build the relationship, build the audience, learn what works and establish a foundation for what comes next.

RECOMMENDED START

October 1, 2026

90-Day Introductory Period: October 1 – December 31, 2026

Activation: Upon receipt of the first service-cycle payment or agreed 90-day advance payment and completion of initial onboarding requirements.

Final services, fees, payment schedule, advertising budgets and responsibilities will be confirmed in the executed Action Agreement.

Action Agreement